Digital marketing is relatively new in the world of advertising, barely hitting on 20 years old and even then in the very early years it wasn’t very important for most businesses. How the times have changed! While many companies especially smaller ones, that have been around for decades, are behind the times when it comes to marketing. There is no question that “just getting by” will not make your local business successful.
There are a few things that all business owners must understand first. One of them is how powerful a strong online presence can be. Having a basic understanding of how it is done and what it can bring to a business is vital for anyone looking to start a marketing campaign. The second thing to understand is that finding internet marketing companies online is the best way to weed out the good companies from the bad ones. If a marketing agency can’t even rank their own website, what makes you think they will rank yours?
Digital marketing is a broad term and it is important to note that there are many specific types of marketing campaigns that can fall under this umbrella word for marketing.
Just a few include:
– Email marketing
– Social media marketing
– SEO & SEM
– Pay per click (PPC)
– Online display advertising and more!
Many times a combination of these strategies work best over the long run. Having an active Facebook and Twitter accounts can help any business. They can share news, offer coupons or deals, or even link to good content on a blog or website that points back to calling them for business. Good SEO work helps get a website ranked to the top of the rankings in the long run while pay per click allows a business to get immediate interest from customers who are looking for someone who offers your services right now.
While many people don’t think about email marketing as affecting them, there are many programs that allow people to collect emails from customers and send out an email every so often. Why not send a coupon code during a slow time or remind people of a big event? Even wish everyone on your customer list a Merry Christmas or Happy New Year and keep you in their minds as a business that not only did a good job, but that also cares about you.
Building that goodwill can lead to plenty of repeated word of mouth customers down the line. Little differences like that can create huge bottom line results.
There’s no question that digital marketing is a critical part of modern advertising, and any business that wants to see the biggest return on investment (ROI) in all their advertising and marketing efforts needs to turn online and have a strong presence that will bring their services and products to the attention of the very people who need what you have to offer them. Check out Top Rank Solutions San Diego SEO expert to find out more details about the process it takes to get a marketing campaign started.